About Leaders Center
Founded in 2011, Leaders Center has grown to become a leading technology and lifestyle retailer in Jordan, bringing together trusted global brands, innovative products, and smart solutions designed to make everyday life easier, more connected, and better.
As part of Leaders Holding, Leaders Center is supported by a strong ecosystem of retail, distribution, and market expertise. Through Al-Rayan River for Electronic Appliances (RRC), the Group manages the import and distribution of a diverse portfolio of international brands across electronics, home appliances, heating and cooling, beauty and personal care, and other lifestyle categories.
This integrated structure gives Leaders Center a deep understanding of both brands and consumers. By combining market knowledge, distribution expertise, and direct customer insight, we are able to bring the right products and solutions to the Jordanian market while delivering an experience built around trust, quality, value, and innovation.
Our Vision
To be Jordan’s leading and most trusted technology and lifestyle destination, recognized for understanding our customers’ evolving needs and delivering exceptional value, choice, and experiences.
Our Mission
To shape the future of retail in Jordan by connecting customers with trusted global brands, innovative products, and smart solutions through seamless in-store and digital experiences. We are committed to delivering excellence at every touch point and building lasting relationships with both individuals and businesses.
Our Goals
Our goal is to continuously enhance the customer experience, expand our retail, e-commerce, and B2B presence, and embrace innovation across every aspect of our business. We aim to build lasting customer loyalty, strengthen partnerships with leading global brands, and achieve sustainable growth while creating meaningful value for our customers, partners, and communities.
Chief Executive Officer: Ali Murad
Mr. Ali Murad, CEO of Leaders Center , plays a key role in shaping the company’s strategic direction and driving its continued growth and development in the Jordanian market. His leadership extends across the wider business ecosystem of Leaders Holding and RRC (Al-Rayan River for Electronic Appliances), bringing together retail, distribution, brand partnerships, and market expertise under a unified vision.
With a strong understanding of the Jordanian market and evolving consumer needs, Mr. Murad focuses on strengthening the connection between global brands, business partners, and customers. Through RRC’s distribution capabilities and Leaders Center’s retail, e-commerce, and B2B channels, he continues to drive expansion, innovation, and new business opportunities across the Group.
His leadership approach is centered on sustainable growth, strategic partnerships, operational excellence, and customer experience, supporting the long-term development of Leaders Center, RRC, and Leaders Holding..